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UK: BSDA director general steps down

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The British Soft Drinks Association (BSDA) has announced the departure of its director general.

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Jill Ardagh, who has held the DG role for 12 years, will step down today (27 January), the BSDA said. The recruitment process to find a successor "is well under way", the trade body added.

"Roger White, president, wishes to assure members that the burden of work will fall upon the more than able staff at Bedford Row, who have served us so well in the past, and day-to-day enquiries should be directed to the secretariat in the normal manner," the BSDA said in a statement.

Ardagh, who has worked in the food and drinks industry since 1990, is leaving to pursue personal interests. She began her career as director of European and international policy at the Food and Drink Federation, before becoming director of the British Meat Manufacturers' Association in 1997.


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