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Product Launch - US: Brown-Forman's Woodford Reserve Double Oaked

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Brown-Forman's Woodford Reserve Double Oaked

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Category - Spirits, whiskey, Bourbon, 45.2% abv

Available - From March

Location - US

Price - SRP of US$49.99 per 75cl bottle

Distribution - Brown-Forman

Woodford Reserve Double Oaked is the first permanent line extension for the Bourbon brand.

The variant is twice barrelled in white oak barrels.

"The overwhelming response to our Master's Collection Seasoned Oak Finish offering inspired us to create a twice-barreled bourbon that is available year-round," said Laura Petry, brand manager for Woodford Reserve.


Sectors: Product launches, Spirits

Companies: Brown-Forman

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