Product Launch - US: Brown-Forman's Winter Jack

By | 16 October 2013

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Brown-Forman's Winter Jack

Category - Spirits, whiskey & cider liqueur, 15% abv

Available - From this month

Location - Thirty US states (see below)

Price - SRP of US$18 per 75cl bottle

Brown-Forman has launched a new Jack Daniel's extension that will be available in some US markets throughout the winter.

Winter Jack is a mix of Jack Daniel's Tennessee Whiskey and a blend of apple cider liqueur and winter spices. It is designed to be served warm.

The launch follows a test run in New Hampshire last year, and will roll out in the following states:

Alaska, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Indiana, Kentucky, Maine, Maryland, Michigan, Minnesota, Massachusetts, Nevada, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Washington and Wisconsin.

In Brown-Forman's Q1 results, released in August, the Jack Daniel's range posted a 7% lift in global sales on the corresponding period a year earlier, thanks partly to the success of extension Tennessee Honey.

Show the press release

JACK DANIEL DISTILLERY INTRODUCES THE NEW JACK DANIEL’S 

WINTER JACK TENNESSEE CIDER – GET IT WHILE IT’S COLD…OUTSIDE

Limited Seasonal Offering Blends Apple Cider Liqueur, Jack Daniel’s Tennessee Whiskey, Holiday Spices

LYNCHBURG (POP. 361), TENN., (OCTOBER 4, 2013) – This winter, the Jack Daniel 

Distillery introduces Jack Daniel’s Winter Jack Tennessee Cider (Winter Jack), a new cider flavor experience that’s best served warm when the temperature outside starts to drop. Winter Jack, launching this fall and available in limited markets throughout the U.S., is crafted with world-renowned Jack Daniel’s Old No. 7 Tennessee Whiskey. The whiskey is mingled with a seasonal blend of apple cider liqueur with holiday spices. 

“Winter Jack brings together two complementary tastes in a new way,” said Jack Daniel’s Master Distiller Jeff Arnett. “The quality and character of Winter Jack is in keeping with the Jack Daniel’s tradition. We think our friends will enjoy the spiced warmth of this new flavor experience that is crafted with our Jack Daniel’s Tennessee Whiskey as its foundation.”Arnett noted that the flavor characteristics of warm apple cider spices and Jack Daniel’s create a uniquely smooth character. Hints of apple, clove, cinnamon and orange along with the toasted oak and subtle vanilla notes of Jack Daniel’s Tennessee Whiskey make this product unlike any other offering in the flavored category, according to Arnett. 

Jack Daniel’s Winter Jack Tennessee CiderDue to the success of a test launch last year in New Hampshire, Winter Jack hits more shelves in October and will be available through February in the following states: Alaska, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Indiana, Kentucky, Maine, Maryland, Michigan, Minnesota, Massachusetts, Nevada, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont,Washington and Wisconsin. Winter Jack is 30 proof and will be available in a 750ml bottle size at a suggested retail price of $18.00. 

JACK DANIEL’S and WINTER JACK are trademarks of Jack Daniel’s. ©2013 JD. Whiskey 

Specialty. 15% Alc./Vol. Jack Daniel Distillery, Lynchburg Tennessee.

About Jack Daniel’s

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Country Cocktails and Jack Daniel’s Tennessee Honey.

Original source: Company Release

Expert analysis

Brown-Forman Corp in Spirits (World)

Through much of the review period, Brown-Forman has struggled for growth. However, in 2012 its rate of growth picked up as the early results of its 10-year plan, announced in 2010, started to show as it focused its attention more outside the US. This profile looks at what the company has done and what more it could do to maintain a healthy growth rate.

Sectors: Product launches, Spirits

Companies: Brown-Forman, Jack Daniel’s

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