News

Product Launch - US: Brown-Forman's Southern Comfort Fiery Pepper

Most popular

Provenance and quality not enough for spirits - II

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Mangrove MD warns of coronavirus impact on spirits

Coronavirus special - US Distilled Spirits Council

MORE

Brown-Forman's Southern Comfort Fiery Pepper

//i4.aroq.com/1/southern_comfort_pepper.jpg

Category - Spirits, liqueur, whiskey-based, flavoured, 35% abv

Available - From next month

Location - US, nation-wide

Price - SRP of US$16.99 per 75cl bottle

Distribution - Brown-Forman

Brown-Forman has partnered with McIlhenny Company, the producer of Tabasco brand pepper sauce, with Southern Comfort Fiery Pepper. The Southrn Comfort variant is a “fusion” of Southern Comfort and Tabasco.

The launch will be backed by an advertising campaign consisting of a ten-week national television buy in the fall which includes commercials, integrations and custom features on ESPN, TBS, TNT, Comedy Central and Discovery. The push will carry the tagline 'Sometimes a Burning Sensation is Good News'.

A global roll-out of the variant is planned in the near-future.


Related Content

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint...

What can the spirits industry learn from Brown-Forman? - Comment

What can the spirits industry learn from Brown-Forman? - Comment...

Southern Comfort sale sets Brown-Forman on US whiskey course

Southern Comfort sale sets Brown-Forman on US whiskey course...

Brown-Forman Performance Trends 2013-2017 - results data

Brown-Forman Performance Trends 2013-2017 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?