Product Launch - US: Brown-Forman's Old Forester Birthday Bourbon

By | 12 August 2013

Click through to view Brown-Formans Old Forester Birthday Bourbon 12th edition

Click through to view Brown-Forman's Old Forester Birthday Bourbon 12th edition

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Brown-Forman's Old Forester Birthday Bourbon 12th edition

Category - Spirits, Bourbon, 48.5% abv

Available - From this week

Location - US, off-trade, nation-wide

Price - SRP of US$54.99 per unit

Distribution - Brown-Forman

Brown-Forman has readied the next release of its Old Forester Birthday Bourbon expression. This year's iteration, the twelfth, will be available from the middle of August for a limited – albeit unspecified – period.

Old Forester, which was the first bottled Bourbon in the US, according to Brown-Forman, is released each year to celebrate the birthday of George Garvin Brown, the founder of both Old Forester and Brown-Forman.

Last year's expression was released in September.

Show the press release

For more than 140 years, Old Forester has been crafted using the time-honored methods established by George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America's First Bottled Bourbon. To commemorate Mr. Brown's September 2nd birthday, Old Forester annually releases an expression of its highly-acclaimed bourbon and this year marks the 12th limited edition release.

"Old Forester is the only bourbon still in existence today that was produced before, during and after Prohibition by its original distiller," said Chris Morris, Brown-Forman Master Distiller. "No other bourbon brand sold in the US today can make that claim."

Selected from a single day of production and handcrafted by Master Distiller Chris Morris, this limited edition small batch bourbon is vintage-dated – offering a one-of-a-kind character and flavor profile that will never be replicated. Its unique decanter style glass bottle is a throwback to the late 1800's when Old Forester was first produced. Each bottle features the founder's signature and the dates on which the bourbon was barreled and bottled.

Available starting in mid-August, the 2013 Old Forester Birthday Bourbon will have a suggested retail price of $54.99 and will be sold at most liquor stores nationwide. Old Forester Birthday Bourbon is bottled at 97 proof.

"This year's batch was selected for its robust presentation of flavors which showcase vanilla bean and caramelized oak paired with deep layers of warming spices and a delicate nut character," said Morris. "A rich aroma and a long, warm finish make this yet another must-have release."

Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Whisky Magazine, Spirit Journal, Ultimate Spirits Challenge, Wine Enthusiast, and Santé. A favorite among critics, Old Forester Birthday Bourbons have taken home gold from numerous tasting competitions including "BEST BOURBON, Double Gold Medal" in the 2012 San Francisco World Spirits Competition as well as "Gold" medals in the 2005, 2006 & 2007 competitions. The 2012 expression received a 95 rating and was given the "Ultimate Recommendation" in the 2013 Ultimate Spirits Challenge. The 2007 expression was also named American Whiskey of the Year at Malt Advocate WhiskyFest New York.

Original source: Company Release

Expert analysis

Brown-Forman Corporation : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Brown-Forman Corporation : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and services, SWOT analysis, business description, company history, key competitors, financial analysis, mergers & acquisitions, recent developments, key employees, company locations and subsidiaries as well as employee biographies.

Sectors: Product launches, Spirits

Companies: Brown-Forman

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