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Product Launch – US: Brown-Forman's Little Black Dress Vodka

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Brown-Forman's Little Black Dress Vodka

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Category - Spirits, vodka, original and flavoured, 40% abv and 32.5% abv

Available - From mid-January

Location - US, nation-wide

Price - SRP of US$13.99 per 75cl bottle

Distribution - Brown-Forman

Little Black Dress Vodka has been designed specifically for female consumers.

“We wanted to design a brand all about women, accentuating ease and superb taste,” said brand director Laura Webb. “We also realise a lot of women are mindful of the calories in cocktails, so when creating the Little Black Dress Vodka we wanted to provide excellent flavours that wouldn't require a lot of high-calorie mixers, but rather taste great straight up or with only a few simple low calorie ingredients.”


Sectors: Product launches, Spirits

Companies: Brown-Forman

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