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Brown-Forman’s Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey - Product Launch - American whiskey in the US data

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Brown-Forman's Jack Daniel's Eric Church Single Barrel Tennessee Whiskey

Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey will be available in the US from next month

Jack Daniel’s Eric Church Single Barrel Tennessee Whiskey will be available in the US from next month

Category - Spirits, whiskey, 47% abv

Available - From next month

Location - The US

Price - SRP of US$59.99 per 75cl bottle

Brown-Forman has launched a limited-edition single barrel Jack Daniel's Tennessee whiskey.

The Jack Daniel's Eric Church Single Barrel Tennessee Whiskey marks the brand's friendship with country music singer Eric Church. The expression will roll-out at the start of August throughout the US.

About 5,000 nine-litre cases will go on sale.

"Our drive and passion at Jack Daniel's for crafting the best possible whiskey we can is matched by Eric's artistry and drive to put out the best music he can," said Jack Daniel's single barrel senior brand manager Mary Beth O'Mara. "Eric is the real deal, and shares our love of community, independence, spirit and pride in what we do. It's a special friendship and one we're proud to celebrate with this whiskey."

The front of the bottle will feature Church's name with a gold label.

Last month, Brown-Forman announced a line of RTD cocktails for Jack Daniel's, including a hard seltzer.

American whiskey in the US - Volume Trends 2014-2023

201418421.76
201519337.26
201620350.99
201721287.36
201822374.91
201923361.67
202024364.26
202125342.64
202226289.26
202327202.47

Source: GlobalData

The healthy performance of the American whiskey category in the US is set to continue in the coming years. According to figures from GlobalData, volumes in the country increased from 18.4m cases in 2014 to 23.4m in 2019 - a leap of 26.8%. GlobalData forecasts show that American whiskey volumes are set to rise further in the country, to 27.2m cases by 2023 - a near-48% rise over ten years.

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Sectors: Product launches, Spirits

Companies: Brown-Forman

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