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Brown Forman's Jack Daniel's Country Cocktails Southern Citrus - Product Launch

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Brown Forman's Jack Daniel's Country Cocktails Southern Citrus

Brown Formans Jack Daniels Country Cocktails Southern Citrus

Brown Forman's Jack Daniel's Country Cocktails Southern Citrus

Category - RTD, malted, flavoured, 4.8% abv

Available - From this month

Location - The US, launching nation-wide

Price - SRP of US$7.99 per six-pack

Brown-Forman has launched a new flavour in its Jack Daniel's malted RTD range, Country Cocktails. Southern Citrus will roll out nation-wide in the US in early Summer. The variant is a blend of grapefruit and citrus with added flavours of Jack Daniel's Tennessee Whiskey.

The Jack Daniel's Country Cocktails range comprises eight other flavours - Jack Apple, Black Jack Cola, Cherry Limeade, Berry Punch, Downhome Punch, Lynchburg Lemonade, Watermelon Punch and Southern Peach. The range was first launched in 1992.

The latest release follows the unveiling this month of a new ad campaign for the core Jack Daniel's whiskey brand. The TV spot, called 'Whiskiest Whiskey', is designed to broaden the brand's fan base.

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Expert Analysis

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corp (Brown-Forman) is a provider of spirits and wines worldwide. It manufactures, bottles, imports, exports, and markets a range of alcoholic beverages that comprise whiskies, vodka, liq...

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