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Product Launch – TRAVEL RETAIL: Brown-Forman's Finlandia Platinum

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Brown-Forman's Finlandia Platinum

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Category - Spirits, vodka, Finland

Available - From late last month

Location - Travel Retail/Duty Free

Price - SRP not specified, as it “will vary by geographic location”

Distribution - Brown-Forman Travel Retail

Finlandia Platinum is produced with spring water and six-row barley in Finland.

The super-premium variant was unveiled at the TFWA World Exhibition in Cannes last month. It marks the brand's entry into the 'luxury' category in Travel Retail/Duty Free.


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