Click through to see the Early Times 354 bottle

Click through to see the Early Times 354 bottle

View 1 related image

Brown-Forman's Early Times 354 Bourbon

Category - Spirits, whisky, Bourbon, 40% abv

Available - From this month

Location - US, initially in 17 markets, with more to follow in 2011

Price - SRP of US$15.99 per 75cl bottle

Distribution - Brown-Forman

After an absence from the US since 1983, Early Times 354 joins Early Times Kentucky Whisky in an expansion of Brown-Forman's Early Times brand in the country.

Early Times is available in 28 countries around the world.

The name refers to the number on Early Times distillery’s federal permit, 354 - the longest held in Kentucky. In 1860, Jack Beam built a distillery at a place called Early Times Station in Kentucky. By the 1950s, Early Times was the best-selling Bourbon in the world, according to Brown-Forman.

The brand will be the subject of an ad campaign to coincide with its release in several trade magazines.