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Brown-Forman’s 2020 Old Forester Birthday Bourbon - Product Launch

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Brown-Forman's 2020 Old Forester Birthday Bourbon

The 2020 Old Forester Birthday Bourbon will be available in the US off-premise from September

The 2020 Old Forester Birthday Bourbon will be available in the US off-premise from September

Category - Spirits, whiskey, Bourbon, 49% abv

Available - From 2 September

Location - The US, available nationwide in the off-premise channel

Price - SRP of US$129.99 per bottle

Brown-Forman has confirmed the release of this year's 'Birthday Bourbon' expression from its Old Forester brand.

Released annually to celebrate the birthday of its founder, George Garvin Brown, the 2020 iteration is the 20th in the limited edition series and marks the 150th anniversary of the founding of Old Forester. The ten-year-old Bourbon has been aged in 95 barrels and is the third to be bottled at the Old Forester distillery in Louisville, which was opened two years ago.

"Founded by my great-great grandfather, Old Forester the only bourbon brand with an uninterrupted ­150-year history, sold by the same family company before, during and after Prohibition," said Old Forester president Campbell Brown. "Birthday Bourbon is the perfect way to celebrate his birthday and this milestone year makes it even more special."

Old Forester earned a namecheck in Brown-Forman's results for fiscal-2020 earlier this month, with the brand being credited with delivering an "even stronger" growth rate than its Woodford Reserve stablemate.

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Sectors: Product launches, Spirits

Companies: Brown-Forman

Expert Analysis

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corp (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corp (Brown-Forman) is a provider of spirits and wines worldwide. It manufactures, bottles, imports, exports, and markets a range of alcoholic beverages that comprise whiskies, vodka, liq...

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