Brown-Forman acquired the Tuaca brand in 2003

Brown-Forman acquired the Tuaca brand in 2003

Brown-Forman has launched its first TV ad campaign for the Tuaca Liqueur brand.

The 30- and 15-second spots will run in Denver, Colorado Springs and Austin, Texas, for the next eight weeks, Brown-Forman said today (17 January). The 30-second spot can be viewed here.

Colorado and Texas were chosen for the ad's initial launch because they are Tuaca's top two markets in terms of sales, Brown-Forman said.

Brown-Forman bought Distillerie Tuoni e Canepa, the Italian-based spirits company that produced Tuaca Liqueur, in 2003. It had been distributing the brand in the US since 1999.