Brown-Forman has launched a new TV advert in the US for its Jack Daniel's Tennessee Honey brand.

The 30-second “Swarm” spot continues Tennessee Honey's “King Bee” campaign that helped boost US sales of the brand by 37% in the past fiscal year. The new spot was pre-released on social media before appearing on TV last week, Brown-Forman said yesterday (1 July).

“We wanted the new spot to demonstrate the many fans that Tennessee Honey has acquired throughout the year,” said Jack Daniel’s Tennessee Honey senior brand manager, Casey Nelson.

Brown-Forman released a new ad for its Southern Comfort portfolio last month.