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Brown-Forman has launched a new global Jack Daniel's TV advert, a week after unveiling a new master distiller for the Tennessee whiskey brand.

The 'First Timers' TV spot rolls out from today across more than 100 Jack Daniel's markets, Brown-Forman said. According to the company, the ad showcases Jack Daniel's fans who "choose to live boldly and try something they've always wanted to do".

Commenting on the ad, which is part of a wider campaign called 'Make it Count', Brown-Forman said it will continue to drive the "successful globalisation of our Jack Daniel's brand".

Last week, Brown-Forman announced that Chris Fletcher will replace Jeff Arnett as the master distiller of Jack Daniel's. Fletcher is the grandson of former master distiller Frank Bobo and served for six years as assistant master distiller.

"For the past six years, Chris has been right there and involved in every major distillery innovation, product and enhanced production process while ensuring our Tennessee whiskey is of the highest character and quality," said Jack Daniel Distillery GM Larry Combs.

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