US: Brown-Forman to re-launch Old Forester

By just-drinks.com editorial team | 29 July 2002

US wines and spirits company, Brown-Forman, is planning a major re-launch of its oldest brand, Old Forester Bourbon. The company is to invest some $13m in a major re-launch of Old Forester which was originally introduced in 1870 before the company's flagship Tennessee whiskey brand, Jack Daniel's.

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US wines and spirits company, Brown-Forman, is planning a major re-launch of its oldest brand, Old Forester Bourbon. The company is to invest some $13m in a major re-launch of Old Forester which was originally introduced in 1870 before the company's flagship Tennessee whiskey brand, Jack Daniel's.

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