News

US: Brown-Forman to re-launch Old Forester

Most popular

Is craft spirits approaching a reset moment?

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2018 - Review

The beer category in 2019 - just-drinks predicts

MORE

US wines and spirits company, Brown-Forman, is planning a major re-launch of its oldest brand, Old Forester Bourbon. The company is to invest some $13m in a major re-launch of Old Forester which was originally introduced in 1870 before the company's flagship Tennessee whiskey brand, Jack Daniel's.


Related Content

Brown-Forman to target rye demand with new Jack Daniel's Tennessee Rye

Brown-Forman to target rye demand with new Jack Daniel's Tennessee Rye ...

Brown-Forman fiscal-2017 results - data

Brown-Forman fiscal-2017 results - data...

The two faces of US whiskey and their effect on Brown-Forman - Analysis

The two faces of US whiskey and their effect on Brown-Forman - Analysis ...

Brown-Forman Q3 & YTD 2017 results - Preview

Brown-Forman Q3 & YTD 2017 results - Preview...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?