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UK: Brown-Forman rolls out Southern Comfort pre-mix bottle

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Brown-Forman has launched its UK-exclusive Southern Comfort Lemonade and Lime pre-mix in a single-serve bottle.

The new Southern Comfort glass bottle

The new Southern Comfort glass bottle

The new format will be available from this month in Tesco supermarkets, the Kentucky-headquartered group said.  The 5% mix will retail for GBP3.25 (US$5.55) per 27.5cl glass bottle.

The company's UK unit, which already sells Southern Comfort Lemonade and Lime pre-mix in the UK in a 25cl can, said the launch is to help convert the on-trade experience to consumers at home.

Brown-Forman has seen global sales of the Southern Comfort brand fall in the past year.

Last month, Brown-Forman unveiled the latest ad in its “Whatever's Comfortable” campaign for Southern Comfort in the US.

Sectors: Spirits

Companies: Brown-Forman

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