Market research
Brown-Forman has launched its UK-exclusive Southern Comfort Lemonade and Lime pre-mix in a single-serve bottle.
The new Southern Comfort glass bottle
The new format will be available from this month in Tesco supermarkets, the Kentucky-headquartered group said. The 5% mix will retail for GBP3.25 (US$5.55) per 27.5cl glass bottle.
The company's UK unit, which already sells Southern Comfort Lemonade and Lime pre-mix in the UK in a 25cl can, said the launch is to help convert the on-trade experience to consumers at home.
Brown-Forman has seen global sales of the Southern Comfort brand fall in the past year.
Last month, Brown-Forman unveiled the latest ad in its “Whatever's Comfortable” campaign for Southern Comfort in the US.
Sectors: Spirits
Companies: Brown-Forman
