US: Brown-Forman revamps high-end version of Herradura Tequila

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Brown-Forman has revamped the bottle and packaging for the Extra Añejo Selección Suprema version of its Tequlia brand Herradura.


The new package features an earth-tone box with a bi-fold opening, bearing the brand’s horseshoe icon on the bottom right panel. The re-designed bottle featurues a copper finish metal die cast horseshoe, a copper neck band, a brand mark update, and an authenticating strip label signed by Master Distiller, Maria Teresa Lara.

“The refinements are meant to better reflect the quality and sophistication of the Tequila within and align the packaging with the rest of the Herradura brand family,” said Valdemar Cantu, Herradura’s brand manager.

Brown-Forman acquired Tequila producer Casa Herradura in 2007, paying US$776m. 

Sectors: Spirits

Companies: Brown-Forman

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