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US/W EUROPE: Brown-Forman lines up Western Europe MD switch

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Brown-Forman has confirmed a change of managing director for the Western Europe region.

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The US-based wine and spirits company said earlier today (28 March) that Lawson Whiting will move up to MD for Western Europe from his current role as director of finance for the region.

Based in London, Whiting will replace Geo. Garvin Brown IV, who has moved to become executive VP for Brown-Forman, reporting to company CEO Paul Varga. Brown will continue to serve as presiding chair of the board and co-chair of the Brown-Forman/Brown family shareholders committee.

In his new role, he will “provide executive leadership and planning on strategic and operational matters related to the board and the Brown family”, which controls a majority of the company’s voting shares of stock.

Whiting joined Brown-Forman in 1997 as an analyst in corporate development. He subsequently served as director of investor relations, director of finance for wines, director of global business strategy for the Jack Daniel’s family of brands, director of global brands strategy and analysis, and director of finance for the North America region.

Brown, meanwhile, joined Brown-Forman in 1996 and worked in the sales function in Metro New York. He has since been Jack Daniel’s brand director for Europe and Africa prior to taking on his current role as managing director of Western Europe and Africa.

Both changes will take effect from 1 May.


Sectors: HR – personnel, Spirits, Wine

Companies: Brown-Forman

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