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Brown-Forman lines up Jack Daniel's Tennessee Rye TV push - video

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Brown-Forman has launched a new advertising campaign for its recently-released rye whiskey brand.

The new campaign, for Jack Daniel's Tennessee Rye, launched in the US this week. The campaign centres on production and authenticity.

The two TV spots, called 'The More Things Change' and 'Not All That Different', will air on cable television networks including AMC, Discovery, FS1 and TBS.

Jack Daniel's Tennessee Rye has a grain bill of 70% rye, 18% corn and 12 % malted barley. It is charcoal mellowed.

The company first announced its plans for Jack Daniel's Tennessee Rye in 2016. The move followed the launch of Jack Daniel's Single Barrel Rye. Brown-Forman also has a rye expression under the Woodford Reserve brand

Jack Daniel's Tennessee Rye rolled out to the UK late last year. The 45%-abv whiskey launched in the off-premise with an introductory RRP of GBP25 (then-US$33.40) and a regular retail price of GBP32 per 70cl bottle.

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