News

US: Brown-Forman introduces lighter bottles for Fetzer Vineyards

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns

MORE

Brown-Forman has upped the environmental credentials for its Californian wine brand Fetzer Vineyards.

The wine and spirits group said yesterday (14 October) that it will introduce lighter weight bottles across its entire like of Fetzer wines. The new bottles will reduce glass usage at Fetzer by 16%, Brown-Forman said.

The change in Fetzer's wine bottles will continue with both 750ml and 1.5-litre sizes and all varietals. On average, the wine brand's bottles will move from 20.3oz to 17oz. In all, more than 23m bottles of wine will be replaced in the programme.

"Fetzer's pioneering efforts at being the 'Earth-friendly wine' is more than just an advertising tagline, it's a philosophy that permeates everything we do at the winery," said Ann Thrupp, manager of sustainability at Fetzer. "Lightweighting our bottle is a double-bottom line innovation — good for the environment and for efficient operations — that supports our goal of being a sustainable business."

Fetzer has been a strong advocate of environmentally-friendly farming over the last 20 years. The company uses recycled materials in all packaging — wine bottles are made from 35% recycled glass on average and box partitions use 100% recycled material — and has reduced waste to landfills by 95% since 1990.


Sectors: Wine

Companies: Brown-Forman

Related Content

How did Brown-Forman perform in YTD fiscal-2019? - results data

How did Brown-Forman perform in YTD fiscal-2019? - results data...

Concha y Toro lines up 1000 Stories Bourbon Barrel-Aged Zinfandel for UK - ProWein 2018

Concha y Toro lines up 1000 Stories Bourbon Barrel-Aged Zinfandel for UK - ProWein 2018...

Constellation Brands and Brown-Forman? Keep it in the family – Editor’s Viewpoint

Constellation Brands and Brown-Forman? Keep it in the family – Editor’s Viewpoint...

Brown-Forman H1 2016/17 performance by region, brand - Focus

Brown-Forman H1 2016/17 performance by region, brand - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?