USA: Brown-Forman Corporation Announces Successful Closing of Finlandia Vodka Acquisition
Brown-Forman Corporation (NYSE: BF) announced today it has successfully closed the acquisition of 45% of the common stock of Finlandia Vodka Worldwide Ltd (FVW), a joint venture between Brown-Forman and the Altia Group Ltd of Finland. Finlandia Vodka Worldwide is the owner of Finlandia Vodka, a premium Finnish vodka sold in more than 75 countries around the world.In June, Brown-Forman Corporation and Altia Group announced the formation of a global alliance to market and sell Finlandia Vodka. Altia transferred the Finlandia trademark and marketing and distribution assets to Finlandia Vodka Worldwide Ltd (FVW), now owned 55% by Altia and 45% by Brown-Forman. Brown-Forman now serves as Finlandia's distributor or representative in all markets other than Finland and the Nordic countries, the Baltic States, the Czech Republic and Poland. Brown-Forman had been Finlandia's distributor in the United States since 1996.Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Canadian Mist, Southern Comfort, Fetzer and Bolla Wines, Korbel California Champagnes, Lenox, Dansk, and Gorham tableware and giftware, and Hartmann Luggage.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Industry is following the pack to patriotic party
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Brown-Forman shuffles director pack
- Diageo unveils first European Johnnie Walker House
- Spirits can fill music industry gap - Jagermeister
- Diageo's Smirnoff Red, White & Berry - NPD
- Wm Grant redesigns Glenfiddich 21yo Gran Reserva
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global travel retail insights - market forecasts, product innovation and consumer trends