J Wray & Nephew has switched distribution of its Appleton Estate rum brands in Mexico to Brown-Forman.
//i4.aroq.com/1/brownformanlogo.jpgThe Jamaican company confirmed yesterday (11 July) that, following the conclusion of its partnership with Casa Cuervo in the country, Brown-Forman became the exclusive distributor of the Appleton Estate Jamaica Rum and Appleton Jamaica Rum brands in Mexico as of 1 July. Casa Cuervo, which also produces the Cuervo Tequila brand, had handled the distribution of the Appleton brands in the country for around 20 years.
When contacted by just-drinks, a spokesperson for Wray & Nephew said: “With the agreement between J Wray & Nephew and Casa Cuervo reaching its maturity, both parties reached a positive position that allowed both J Wray & Nephew and Casa Cuervo to pursue their separate needs.”
Brown-Forman's general director, Randy McCann, added: “For us, it is very important to have Appleton Jamaica Rum in our portfolio. We feel that it is an excellent fit in our portfolio, adding another dimension to our spirits presence in the Mexican market.”
Appleton sells four expressions in the Mexico market; Appleton Estate V/X Jamaica Rum, Appleton Estate Extra 12 Year Old Jamaica Rum, which was launched last year, Appleton Special Jamaica Rum and Appleton White Jamaica Rum.
Appleton Jamaica Rum is the number one imported rum in Mexico.
Sectors: Spirits
Companies: Brown-Forman
