News

MEXICO: Brown-Forman chosen to distribute Appleton Estate in Mexico for J Wray & Nephew

Most popular

Will coronavirus put hard seltzer in the shade?

What will the post-COVID-19 consumer look like?

British Honey Co banks on hand sanitiser sales

Heritage won't win hard seltzer's summer showdown

What impact will COVID-19 have on drinks M&A?

MORE

J Wray & Nephew has switched distribution of its Appleton Estate rum brands in Mexico to Brown-Forman.

//i4.aroq.com/1/brownformanlogo.jpg

The Jamaican company confirmed yesterday (11 July) that, following the conclusion of its partnership with Casa Cuervo in the country, Brown-Forman became the exclusive distributor of the Appleton Estate Jamaica Rum and Appleton Jamaica Rum brands in Mexico as of 1 July. Casa Cuervo, which also produces the Cuervo Tequila brand, had handled the distribution of the Appleton brands in the country for around 20 years.

When contacted by just-drinks, a spokesperson for Wray & Nephew said: “With the agreement between J Wray & Nephew and Casa Cuervo reaching its maturity, both parties reached a positive position that allowed both J Wray & Nephew and Casa Cuervo to pursue their separate needs.”

Brown-Forman's general director, Randy McCann, added: “For us, it is very important to have Appleton Jamaica Rum in our portfolio. We feel that it is an excellent fit in our portfolio, adding another dimension to our spirits presence in the Mexican market.”

Appleton sells four expressions in the Mexico market; Appleton Estate V/X Jamaica Rum, Appleton Estate Extra 12 Year Old Jamaica Rum, which was launched last year, Appleton Special Jamaica Rum and Appleton White Jamaica Rum.

Appleton Jamaica Rum is the number one imported rum in Mexico.


Sectors: Spirits

Companies: Brown-Forman

Related Content

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunze-Concewitz, Part I

The Jamaica effect - How Appleton Estate is premiumising rum - Interview, Campari Group CEO Bob Kunz...

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint...

How did Brown-Forman perform in fiscal-2019? - results data

How did Brown-Forman perform in fiscal-2019? - results data...

How did Brown-Forman perform in Q3 & YTD fiscal-2020? - results data

How did Brown-Forman perform in Q3 & YTD fiscal-2020? - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?