Brown-Forman is to launch a nationwide competition with its Chambord liqueur brand, to find the official cocktail for the forthcoming West End production of Breakfast at Tiffany's.

The Hunt for Holly competition aims to find the official cocktail of the show, the company said last week. The show opens in September and stars Anna Friel as the lead character.

Launching in May and held in association with the UK Bartender's Guild (UKBG), the competition will be open to professional bartenders across the country.

The final will take place on the 15 September at La Vie en Chambord, and will be judged by a panel that includes Alex Turner of Bacardi Brown-Forman, a representative from the UKBG and Colin Ingram, who is producing the show.