Brown-Forman has appointed John Kristin Sirchio as its chief marketing officer with effect from 16 November.

Sirchio, previously of Proctor & Gamble, succeeds Mark McCallum who was recently promoted to executive vice president and chief operating officer of the company.

As chief marketing officer, Sirchio will be a member of Brown-Forman's senior executive team, reporting to Brown-Forman CEO Paul Varga and leading Brown-Forman's marketing function, including long-term brand strategy, brand positioning and primary brand identity, consumer insights, design, innovation, and marketing services.

"Kris Sirchio is a hands-on leader with a reputation for strong brand building, marketing, innovation, and team-based success," said Varga. "His excellent global consumer products experience at P&G, coupled with his leadership in establishing and growing significant new business opportunities at Syngenta, make Kris the right choice to become Brown-Forman's new chief marketing officer."