Brothers Drinks has extended its sponsorship deal with the Glastonbury Festival in the UK.

The move follows a national roll-out of the company's Pear Cider across the country.

The company, which has served its cider at the cult music festival since 1995, said late last week that it has signed an agreement with festival organisers to become the 'official cider' of Glastonbury until 2011.

Brothers Drinks hopes that the cider, which is available in both the UK on- and off-trade, will benefit from the so-called Magners affect in the country. C&C's Magners cider has turned the cider category around in the last two years.

"We launched Brothers Festival Strength Pear Cider at Glastonbury over a decade ago, up until recently we only sold it at the festival," said Brothers Drinks co-founder Matthew Showering. "Now 12 years later, we're launching Brothers Cider nationwide and signed a four-year contract with Glastonbury Festivals, which is a huge achievement and a perfect fit for the brand moving forward in the music arena."

Brothers Drinks was formed in 1992 by four brothers who represent the 14th generation of the Showering cider-making family.