Broadland Wineries recruits former Accolade Wines chief Paul Schaafsma as CEO

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Former Accolade Wines CEO Paul Schaafsma is continuing his reintegration into the wine industry, this time through his appointment as CEO of UK-based Broadland Wineries.

The Norwich-based importer, producer and supplier confirmed earlier today that Schaafsma has come on-board as its CEO with immediate effect. Broadland described the move as a "significant appointment".

Schaafsma replaces Mark Lansley, who also owns Broadland. Lansley will "step back from the day to day running of the business to take on the new role of part-time chairman".

"Paul is a proven international brand builder and organisation developer," said Lansley. "He knows how to create consumer pull, and how to add value to retailer-led businesses. I can't wait to see what synergies unfold. This is very exciting."

Earlier this month, New Zealand wine producer Invivo Wines, the company behind the Graham Norton wine brand, appointed Schaafsma as a director.

This month's developments come just over a year after Schaafsma left Accolade. Having joined the group in 2012 from Australian Vintage, he became CEO in October 2015.

Established in 1965, Broadland boasts annual sales of around GBP60m (US$81m). As well as private and own label, the group owns wine brands including Waipapa Bay, Three Mills, Minivino and Le Soleil.

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Sectors: Wine

Companies: Accolade Wines

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