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Broadland Drinks' La Fiesta flavoured sparkling wine range 

La Fiestas Strawberry Fizz and Raspberry & Elderflower Fizz

La Fiesta's Strawberry Fizz and Raspberry & Elderflower Fizz

Category - Wine, 5% abv

Available - From this month

Location - The UK, available in Morrisons and other off-premise channels

Price - SRP of GBP3 (US$3.80) per 75cl bottle

UK wine producer Broadland Drinks has added two fruit-flavoured variants to the La Fiesta semi-sparkling wine range.

Strawberry Fizz and Raspberry & Elderflower Fizz join the existing La Fiesta Medium Sweet Fizz. The new additions are intially available in Morrisons before rolling out to other retailers across the UK.

Targetted at the younger legal-age consumer, the flavours are 5% abv. 

"The Strawberry and Raspberry & Elderflower flavours are an exciting addition to the La Fiesta range," said Broadland Drinks' marketing director, Liz Cobbold. "The range is perfect for shoppers who are keen to try new things and will enable us to bring new customers into the category and drive it forward."

The launch will be backed by a digital campaign under the tagline 'Take the Party Home'.

In January, Broadland Drinks changed its name from Broadland Wineries. The decision was part of a move to branch out into other drinks categories.

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