News

UK: BRL Hardy to launch "different" sparkler

Most popular

Remy Cointreau Performance Trends 2016-2020

Campari and Cuervo - The next big spirits buy?

just-drinks meets Stoli Group CEO Hugues Pietrini

White spirits trying to ride hard seltzer craze

Spirits gift boxes will not be missed - comment

MORE

BRL Hardy is tapping into the continued growth of the UK sparkling wine market by launching an Australian sparkling wine called Omni.

Already available in Australia, Hardy says the Pinot/Chardonnay wine is positioned as a "little bit different" from other offerings, primarily targeting the 25- to 40-year-old style conscious consumer.

"While the wine has universal appeal, Omni's black, silver and red packaging is a real departure from the more traditional sparkling wines currently on the market, thereby helping to communicate the brand's positioning," said Bryonie Grieveson, UK brand manager for Omni.

She continued: "The New World is driving the UK sparkling wine market and we are confident that Omni is an innovative and exciting product that will generate additional sales in the category for the trade."

The brand will retail at £6.99 and its launch will be supported throughout the year with a programme of promotional activity.

 


Related Content

Hard seltzer movement is here to stay - GlobalData comment

Hard seltzer movement is here to stay - GlobalData comment...

Retail channel integration key to future online sales wins - forecast

Retail channel integration key to future online sales wins - forecast...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Constellation's wine sale to Gallo – It had to be you – analysis

Constellation's wine sale to Gallo – It had to be you – analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?