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AUSTRALIA: BRL Hardy reveals ten-year export push into Japan

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BRL Hardy, the Australian wine giant, has unveiled plans for an ambitious sales push in the Japanese market. The company said it wanted to double its share of the country's wine market. BRL Hardy already controls around 10% of the market for Australian wine, but with the appointment of a regional representative, Craig Campbell, the company hopes to increase revenues for the group from Japan. At the moment Japan contributes around 2-3% of revenue for the group.


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