News

UK: Britvic’s Fruit Shoot breaks sales barrier

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

How A-B InBev's Brito changed the drinks industry

Will 2020 see Campari Group back on the M&A hunt?

MORE

Britvic has claimed that its Robinsons Fruit Shoot brand has become one of the UK's largest children's food and drink brands, after breaking through the GBP100m (US$182m) sales barrier.

As of June, the Fruit Shoot brand was valued at GBP101.4m - up from its 2006 value of GBP73m, Britvic said earlier this week.

The brand has grown consistently year on year, achieving 11.2% growth in the last 12 months, the company said.

"This puts Fruit Shoot in the elite club of GBP100m+ brands," said Fruit Shoot's senior brand manager, Noel Clarke. "Fruit Shoot has grown through a focus on innovation with the launch of Fruit Shoot H20 in 2006 and Fruit Shoot 100% pure juice in 2007. These new variants have added significantly to the brand's value while the core Fruit Shoot range has grown organically, through increasing popularity."

Britvic said it will be putting further marketing investment behind the brand in the next 18 months to accelerate growth and is currently looking at further innovation to secure the brand's place in the "premier league of FMCG brands".


Sectors: Soft drinks, Water

Related Content

Britvic H1 2020 - Sales rise 1.4% in

Britvic H1 2020 - Sales rise 1.4% in "robust" start - results data...

Britvic braces for tough 2019 as full-year 2018 sales grow - results data

Britvic braces for tough 2019 as full-year 2018 sales grow - results data...

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relaunch and new Fruit Shoot Hydro ads from Britvic

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relau...

Britvic hits make-or-break time for US Fruit Shoot - analysis

Britvic hits make-or-break time for US Fruit Shoot - analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?