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Britvic targets alcohol market with syrup mixers

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Britvic is to launch a range of mixers for alcohol as it looks to expand diluting opportunities beyond water.

The company revealed today that syrups designed for use in beer, cider and cocktails will be released under its Teisseire brand next year. The innovation targets growing trends for "customisation and personalisation" within adult soft drinks, said CEO Simon Litherland.

“Adults are looking for more refined feel-good experiences and want adult-orientated flavours,” he said.

The range of syrups will be for use at home and in leisure outlets.

Britvic will also launch enhancers for coffee, again under the Teisseire brand, including a Gourmet Drops product for on-the-go consumption similar to Britvic's liquid water enhancer Squashe'd.

“We have identified an opportunity to broaden dilutes beyond mixed-with-water, as it is typically consumed in the UK,” Litherland said.

Teisseire is Britvic's France-based brand operated by the Fruité Entreprises subsidiary it acquired in 2010.

Britvic released its full-year results today, with profits and sales increasing.


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