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INDIA: Britvic takes Fruit Shoot to India

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Britvic has begun the rollout of its Fruit Shoot children's soft drinks brand in India.

Britvis is launching Fruit Shoot in India this month

Britvis is launching Fruit Shoot in India this month

The company, which said in May that an Indian launch for Fruit Shoot was “imminent”, has released four variants in the country. Apple & blueberry, strawberry & raspberry and apple & pear will be joined by an Indian-exclusive mango-flavoured Fruit Shoot.

Available in 30cl bottles, the four variants will retail at a maximum of INR30 (US$0.50) per bottle.

“Robinsons Fruit Shoot is one of the most successful innovations for Britvic and a brand that drives our international ambitions,” said Simon Stewart, MD of Britvic International. "We're certain India is the right market to continue growing our international footprint.”

Britvic will produce the range in Mysore, Karnataka, while distribution, which will be handled in market by the Narang Group, has started in Delhi, Mumbai and Bangalore.

Fruit Shoot is available in nine European countries as well as the US, Australia and the Middle East.


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