Britvic's Fruit Shoot is to sponsor a children's version of the adventure obstacle race Tough Mudder as the company targets fresh growth for the brand in the US.
Britvic strikes Fruit Shoot deal with children’s Tough Mudder
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Is Diageo’s US$1bn Casamigos play expensive?
- Juice category must get to grips with lead threat
- Interview - Heaven Hill president Max Shapira
- Beer cans should know their place, not at table
- Diageo's LAC head on Scotch, Cachaça & cocktails
News
- Distill Ventures looks to add non-alcoholic brands
- Pernod's Beefeater marketing gets London makeover
- Diageo adds Casamigos to Tequila portfolio
- Bacardi uses influencers to star in Martini short
- Moet & Chandon vending machine - festival debut
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Craft Beer Market in Europe 2017-2021
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
