Britvic Soft Drinks is to screen the second part of its Tango Inside advertisement with a second £2.9m phase, which starts in April.

The 40-second advertisement begins in the UK on April 2nd with additional cinema, radio and press advertisements.

"The first episode of The Tango Inside in December was a great success with high awareness and recognition," said Britvic's director of brand marketing, Cathryn Sleight.

"Our Right Choice category management programme gives us in-depth knowledge of the youth market and places Tango in a unique position to drive penetration, frequency and weight of purchase and increase profit for our customers," she added.

Tango currently holds a 10% value share of the total take home flavoured carbonates category (AC Nielsen).