Market research
Britvic has launched a Wimbledon on-pack promotion for its Robinsons squash brand in the UK.
//i4.progressivedigitalmedia.com/1/1l_robinsons_nas_orange_wimb_eps.jpgThe promotion, which launched yesterday (11 May), will give away ten 'street tennis kits' every day. It will run through to the end of the Wimbledon tournament on 3 July and will feature on all variants of Robinsons Fruit Squash, Fruit & Barley and Robinsons Select.
Each tennis kit comprises of one sports bag, one 12" net, four tennis rackets (two adult and two children sizes), one match ball, two rally balls and one box of chalk.
Consumers will need to visit a promotion-specific website to enter the promotion.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
