UK-based Britvic Soft Drinks is introducing permanent price marking to its key packs of leading Pepsi, 7 Up, Tango and Robinsons. In a bid to drive sales in independents and boost retailers profits the new pricing policy said Britvic is in line with the Right Choice strategies, encouraging people to trade up to 500ml and two-litre pack sizes which provide better cash margins, as well as driving future consumption by reminding shoppers to buy squash from their local store.