Potential buyers of UK soft drink producer Britvic are being put off by its £700m price tag according to a report by the Evening Standard newspaper. Three years ago Britvic, which made an operating profit of £11m in the first half of the financial year, was valued at £300m. Recent analyst predictions have placed it in the region of £500m, but the latest valuation by the company's advisors is around £200m higher than analysts first thought the company to be worth.