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Potential buyers of UK soft drink producer Britvic are being put off by its £700m price tag according to a report by the Evening Standard newspaper.

Three years ago Britvic, which made an operating profit of £11m in the first half of the financial year, was valued at £300m. Recent analyst predictions have placed it in the region of £500m, but the latest valuation by the company's advisors is around £200m higher than analysts first thought the company to be worth.

Experts still see cola giant Pepsi, which already has a 10% stake in Britvic as a possible buyer along with AG Barr producer of Irn-Bru.

Bass, Allied Domecq, Whitbread and Pepsi jointly own Britvic under holding company, Brittania.


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Companies: PepsiCo, Allied Domecq

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