Four of the six SoBe V Water variants

Four of the six SoBe V Water variants

Britvic and PepsiCo UK have invested GBP5m (US$8.2m) in the relaunch and renaming of the functional V Water range in the UK.

The two soft drinks firms said today (20 April) that they will relaunch the PepsiCo-owned water range under the SoBe brand with a new look. Britvic holds the licence to produce, market and sell PepsiCo's drinks brands in the UK and Ireland.

Britvic launched PepsiCo's SoBe Pure Rush energy drink range in the UK in February. Global sales of the SoBe brand, which also spans fruit-flavoured waters and iced tea drinks in the US, are currently worth GBP570m.

The new look V Water range will debut this month. Variants include Vrroom, Kick and Forti-fight.

With sales of V Water up by 152% in the year to December 2010, according to Neilsen, Britvic believes "there is even more room for growth".