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Britvic partners Robinsons Cordials with UK weekend TV programme

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Britvic has lined up a sponsorship deal for its Robinsons Cordials range in the UK with James Martin's Saturday Morning television programme.

The Robinsons Cordials range will sponsor James Martins Saturday Morning when the cooking programme returns next week

The Robinsons Cordials range will sponsor James Martin's Saturday Morning when the cooking programme returns next week

The company said late yesterday that the Cordials portfolio will be the official sponsor of the ITV cooking programme when it returns for its second series at the start of next month. Financial details behind the tie-up were not disclosed.

The Robinsons stable, which Britvic claims is the largest squash brand in the UK, was joined by the adult-targeted Cordials range last year.

"The launch of Robinsons Cordials has really strengthened the brand's offering by providing adult consumers a premium squash from a trusted household name," said Britvic's marketing director, Bruce Dallas. "We are confident that the partnership with James Martin's Saturday Morning will unlock further sales opportunities with a wider audience."

In its latest set of quarterly results, released last month, Britvic posted a near-12% sales increase from its still beverages, while its carbonated offerings were up by 6%.

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