News

UK: Britvic lines up J2O promo push

Most popular

Heineken faces China distribution gap - comment

Heineken faces tough battle in China - analysis

'Gluten-free' beer for everyone, not just coeliacs

How US wholesalers view the next six months

Biden win focuses drinks on climate change

MORE

Britvic is launching a fresh advertising campaign for its J2O soft drink in the UK.

The UK-based company said today (22 December) that the promotion, which will appear on television and cinema screens across the country, will start on Christmas Day and run through until Easter.

The television advert, which carries the tagline "If J2O were H2O", will be followed by cinema and digital media support through to the summer.

"Over the past eight years J2O has firmly built its standing as a credible and premium soft drink that is perfect for social occasions in or out of home," said Britvic marketing director, Andrew Marsden.

"J2O now has a strong, loyal and mainstream consumer following; and we want to further build this brand equity by communicating the personality behind J2O and the delight it brings to drinkers."

Financial details about the campaign were not disclosed.

Earlier this week, Britvic was the subject of takeover speculation, when private equity group Permira upped its holding in the company to 13.98%.

Permira has long been associated with a possible bid for Britvic, which has had a mixed year with its carbonates stable being propped up by its still drinks portfolio.


Sectors: Soft drinks, Water

Related Content

How did Britvic perform in H1 2019? - Results

How did Britvic perform in H1 2019? - Results...

Britvic H1 2020 - Sales rise 1.4% in

Britvic H1 2020 - Sales rise 1.4% in "robust" start - results data...

Carlsberg aims for clean slate with UK beer drinkers; admits lager

Carlsberg aims for clean slate with UK beer drinkers; admits lager "probably not" best in world...

UK sugar levy slashes taxable soft drinks volumes to 12% - study

UK sugar levy slashes taxable soft drinks volumes to 12% - study...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?