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UK: Britvic launches new cinema campaign

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Britvic Soft Drinks is launching a new cinema advertising campaign for Ame, its adult soft drink, in the next phase of its high profile £2m, 18-month campaign. Ame is Japanese for 'gentle rain' and the 60-second advertisement shows a traditionally-dressed geisha girl in an authentic Japanese garden being cleansed by gentle rain to reveal a modern woman underneath.


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