As part of its Right Choice category programme, UK company Britvic Soft Drinks has launched a longer serve new drink, the 180ml Cranberry juice.

"Britvic's 180ml Cranberry juice creates a unique new offering behind the bar," said Britvic's director of brand marketing Cathryn Sleight.

"The dry adult taste of Cranberry juice is a very popular flavour that has great mixability with spirits and other juices. The 180ml bottle makes an ideal individual serve and the perfect alternative to juice cartons.

Sleight added: "Taste-testing has already shown that Britvic's 180ml Cranberry juice will be a market leader, driving the entire juice category and representing a great sales and profit opportunity for licensees."