IRELAND: Britvic Ireland readies Ballygowan push - report
Britvic's Ballygowan relaunch will include a packaging redesign and new logo
Britvic Ireland is to embark on a major marketing push and relaunch campaign for its Ballygowan water brand in Ireland, according to reports.
The relaunch will include a packaging redesign and new logo, in addition to a consumer campaign targeted at younger consumers, the Irish Times reported today (9 January). Ballygowan was one of a number of brands purchased by Britvic as part of its acquisition of C&C Group's Irish soft drinks operations in 2007.
However, since then, the unit has floundered. In November, Britvic's sales in Ireland for the year to the end of October 2011 fell by 9.6% to EUR197.4m (US$251.4m).
Britvic did not return a request for confirmation.
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