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Britvic completes Brazilian EBBA deal

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UK-headquartered Britvic has completed the purchase of Brazilian soft drinks producer Empresa Brasileira de Bebidas e Alimentos (EBBA). 

Dafruta is one of EBBAs key brands in Brazil

Dafruta is one of EBBA's key brands in Brazil

The company announced its intention to purchase EBBA in July, for BRL545.4m (GBP113.6m).

According to Britvic, Brazil is the sixth largest soft drinks market and the largest concentrates market, globally. EBBA's key brands are Maguary and Dafruta. 

At the time of Britvic's initial announcement, CEO Simon Litherland said: "The acquisition of EBBA represents a unique opportunity to acquire a high-quality business in a substantial soft drinks market, with exciting future growth potential. EBBA operates in categories where Britvic has a proven capability of building new markets, accelerating innovation and establishing brand leadership."

Britvic will release its preliminary full-year results on 25 November.

For full details about Empresa Brasileira de Bebidas e Alimentos, click here


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