Britvic is planning a new TV advertising campaign in the UK to coincide with a new logo and pack design for Tango Orange.

A sampling campaign, which will start in April has also been planned to coincide with the new pack design along with new Tango Orange vending machines, which Britvic is hoping will increase Tango's presence on-site.

"Tango is best known for its association with orange and is in a unique position to drive the category," said Britvic's director of brand marketing, Cathryn Sleight.

She added: "Tango can maximise the potential of all flavoured carbonates and increase profit for our trading partners."

Best known for its association with orange, Tango currently holds a 10% value share of the total take home flavoured carbonates category (AC Nielsen).

Details of the TV advertising campaign will be released shortly.