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UK: Britvic acquires Red Devil energy drink

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UK-based soft drinks company Britvic Soft Drinks has finalised the acquisition of the Red Devil energy drink. "Red Devil is a major player within the functional market, with almost 50 per cent consumer awareness. An international brand currently sold in numerous countries, it is a functional energy drink with attitude, containing caffeine and taurine to increase alertness, reduce fatigue and boost metabolism," the company said in a statement.


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