The code requires drinks with a high caffeine content to carry an additional labelling statement

The code requires drinks with a high caffeine content to carry an additional labelling statement

The British Soft Drinks Association (BSDA) has published a code of practice covering the promotion of high caffeine content drinks in the UK.

The code of practice, published today (29 April), requires that all drinks with a high caffeine content carry the additional labelling statement: “Not suitable for children, pregnant women and persons sensitive to caffeine”.

In addition, such drinks may not be promoted or marketed to persons aged under 16, the code states.

“The guidelines published today show the industry strengthening its commitment to informing consumer choice about the drinks that are suitable for children,” said Jill Ardagh, BSDA director general. “Many adults enjoy drinking high caffeine content soft drinks, but these drinks are not manufactured for children, and it is responsible to say so on the label.”

The code defines high caffeine drinks as any beverage containing more than 150 mg/l of caffeine.

The BSDA said that the guidelines will ensure consumers have the information needed to make “informed choices about purchasing and enjoying high caffeine content soft drinks safely”.

The code of practice can be read by clicking here.