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Brick Brewing targets contract manufacturing sector with expanded deal

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Brick Brewing Co has upped its contract manufacturing presence with a new agreement that should account for at least one-tenth of the Canadian brewer's total volumes after the first year.

Brick Brewing is keen to attract more contract-brewing agreements

Brick Brewing is keen to attract more contract-brewing agreements

The deal, with an unnamed customer, is an expansion of an existing agreement and includes a five-year term with a "significant minimum annual volume commitment and associated capital investment", Brick said late last month. After the first renewal year, Brick expects volumes to represent more than 10% of its total annual production.

Brick CEO & president George Croft said the expansion put the company's owned brands in a stronger position to compete with the large international brewers. He added: "At the same time, we're better able to attract new co-pack business and expand our relationships with existing customers."

The company said confidentiality terms meant that it could not disclose the name of the co-packaging customer.

The deal follows Brick Brewing's CAD9m (US$8m) upgrade at its Kitchener, Ontario site to become a "fully integrated brewing, packaging and distribution facility". The site became operational last year and the company said a key objective was to enable growth in its contract manufacturing business.

"Our new brewhouse is achieving exactly what we had planned when we decided to make that investment," Croft said.


Sectors: Beer & cider

Companies: Brick Brewing Co. Ltd

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