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CANADA: Brick Brewing signs PC Beer deal

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Canada's Brick Brewing has entered into a multiyear agreement with Loblaws Inc. and Provigo Distribution Inc. whereby Loblaws Inc. has granted Brick the rights to use the PC(C) trademark in relation to the brewing, distribution and sale of PC Beer in Quebec.

In May Brick launched PC Pilsener, PC Light, PC Dry and PC 2.5g, a 4% alcohol by volume beer with 2.5 carbs per serving in Ontario and now these brands will be available in Quebec.

"The expansion into Quebec will be a first for Brick and we look forward to the opportunities that exist in this major market" commented Jim Brickman, Executive chairman and founder of Brick Brewing Co Limited.


Sectors: Beer & cider

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