Product Launch - CANADA: Brick Brewing Co's Seagram 80

By | 18 March 2013

Click through to view Brick Brewing Cos Seagram 80

Click through to view Brick Brewing Co's Seagram 80

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Brick Brewing Co's Seagram 80

Category - Spirits, vodka, mixed, stevia-based, 4% abv 

Available - From this month

Location - Canada, nation-wide

Price - SRP of CAD13.95 (US$13.65) per 6x35.5 can 

Distribution - Brick Brewing in Ontario, sales agencies in rest of Canada

Brick Brewing Co has launched a range of stevia-sweetened vodka mixed drinks, which it claims have one-third the calories of rival cooler brands.

Seagram 80 comes in two flavours - Blood Orange and Black Cherry - and contains eight calories per can, Brick said today (18 March). Brick president & CEO George Croft told just-drinks the new range, the company's first stevia-based products, attempt to tap into growing demand among mid-range, female consumers for healthier beverages.

Croft said stevia has only just been approved for use in Canada and his company will wait to see how these initial products perform before deciding whether to extend its stevia portfolio.

Croft also said he was at the “tail-end” of a search for a new Brick CFO and expects to have someone in place by the end of next month. Previous CFO Jason Pratt announced his resignation in January.

Show the press release


KITCHENER, ON, March 18, 2013 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced the launch of "Seagram 80" in two great flavours of the season, blood orange and black cherry. "Seagram 80 is the one and only naturally sweetened, 80-calorie, vodka cooler in the Canadian market" declared Russell Tabata, Chief Technical Officer, Brick Brewing. "It's a clear, sparkling drink sweetened with all-natural Krisda Stevia. Seagram 80 has 4% alcohol, which is responsible for the relatively few calories in each serving. Eighty calories is about one-third of the calories of the leading cooler brand."

"Krisda Stevia is becoming increasingly popular in a number of food and beverage categories because it's an all-natural alternative to the artificial sweeteners found in many earlier generation low-calorie products" offered Sean Dennis, Director of Marketing. "The vodka cooler category is a summer favourite of many people in Ontario, especially women, and there really haven't been many low-calorie options available, and certainly none that were naturally sweetened. We're thrilled to bring an industry first to the Ontario market."

"We had great plans for the Seagram brand when we purchased it in March of 2011 and Seagram 80 complements the recent announcement of Seagram Wildberry, Classic Lemonade and Iced Lemon Tea malt-based brands at The Beer Store." offered George Croft, President and CEO of Brick Brewing. "Seagram 80 is a tremendous innovation, achieved in collaboration with the outstanding team at Group Krisda Stevia.  Seagram 80 will be sold exclusively at the LCBO" added Croft. "Seagram now offers a great family of subtly flavoured, all natural, vodka coolers, malt based coolers and ciders made with pure spring water."

About Brick Brewing 

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at

Forward-Looking Statements 

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Brick Brewing Co. Limited


Original source: Company Release

Expert analysis

Beer in Canada

Beer in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Canada beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Product launches, Spirits

Companies: Brick Brewing

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